The Man Behind Mr Fresh
Chef Hiro-San, founder of Mr Fresh Catering, began his sushi apprenticeship in Tokyo and Kyoto in his early twenties. Years of disciplined training taught him to approach sushi as a complete process — from preparing rice with the proper texture and balance, to selecting, cleaning, and cutting premium fish with precision, preparing sauces from scratch to complement each variety of fish, and mastering precise temperature control, cooking times, and preparation techniques tailored to the structure and natural qualities of each ingredient.
After seven years of training, his craftsmanship earned him the opportunity to lead the culinary preparation for the premiere celebration of Jiro Dreams of Sushi.
With more than eighteen years of experience working with premium seafood, including time spent at leading Japanese restaurants in San Francisco and Los Angeles, Chef Hiro-San founded Mr Fresh Catering to bring the quality, precision, and intimacy of the sushi counter into private homes, corporate events, and special occasions. Throughout his career, he has had the privilege of serving NBA teams, leading corporations and brands, prominent public figures, and members of Japan's Imperial Family, while maintaining the discretion expected by many private clients.
Today, Chef Hiro-San continues to personally source premium seafood from markets around the world and returns to Japan regularly to further refine his craft, study evolving techniques, and continue developing more nuanced approaches to preparation, flavor balance, and presentation. He continues to refine his menus around quality, seasonality, and ingredients at their best, with the belief that there is always another detail to improve and another level of craftsmanship to pursue.
